{
    "componentChunkName": "component---src-templates-post-js",
    "path": "/blog/2013/06/06/my-sketchnotes-and-thoughts-from-baconbizconf-2013",
    "result": {"data":{"site":{"siteMetadata":{"title":"your friend Joel's digital garden","description":"Articles and notes from a collaborator at egghead.io. Musings on software, business, and life from a skilled virtual assistant.","author":{"name":"Joel Hooks"},"keywords":["Video Blogger"]}},"mdx":{"excerpt":"It is hard to explain how excited I was when Amy announced\n BaconBizConf  in April of 2013. A\nsmall conference devoted to like-minded people that either are, or want to be,\nbootstrapping product businesses. The speaker lineup included…","fields":{"github":"https://github.com/joelhooks/joelhooks-com/tree/master/content/legacy_blog/2013-06-06-my-sketchnotes-and-thoughts-from-baconbizconf-2013.markdown"},"body":"var _excluded = [\"components\"];\n\nfunction _extends() { _extends = Object.assign || function (target) { for (var i = 1; i < arguments.length; i++) { var source = arguments[i]; for (var key in source) { if (Object.prototype.hasOwnProperty.call(source, key)) { target[key] = source[key]; } } } return target; }; return _extends.apply(this, arguments); }\n\nfunction _objectWithoutProperties(source, excluded) { if (source == null) return {}; var target = _objectWithoutPropertiesLoose(source, excluded); var key, i; if (Object.getOwnPropertySymbols) { var sourceSymbolKeys = Object.getOwnPropertySymbols(source); for (i = 0; i < sourceSymbolKeys.length; i++) { key = sourceSymbolKeys[i]; if (excluded.indexOf(key) >= 0) continue; if (!Object.prototype.propertyIsEnumerable.call(source, key)) continue; target[key] = source[key]; } } return target; }\n\nfunction _objectWithoutPropertiesLoose(source, excluded) { if (source == null) return {}; var target = {}; var sourceKeys = Object.keys(source); var key, i; for (i = 0; i < sourceKeys.length; i++) { key = sourceKeys[i]; if (excluded.indexOf(key) >= 0) continue; target[key] = source[key]; } return target; }\n\n/* @jsxRuntime classic */\n\n/* @jsx mdx */\nvar _frontmatter = {\n  \"layout\": \"post\",\n  \"title\": \"My Sketchnotes and Thoughts from BaconBizConf 2013\",\n  \"date\": \"2013-06-06T00:00:00.000Z\",\n  \"comments\": true\n};\nvar layoutProps = {\n  _frontmatter: _frontmatter\n};\nvar MDXLayout = \"wrapper\";\nreturn function MDXContent(_ref) {\n  var components = _ref.components,\n      props = _objectWithoutProperties(_ref, _excluded);\n\n  return mdx(MDXLayout, _extends({}, layoutProps, props, {\n    components: components,\n    mdxType: \"MDXLayout\"\n  }), mdx(\"p\", null, \"It is hard to explain how excited I was when Amy announced\\n\", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"https://unicornfree.com/category/baconbiz\"\n  }, \"BaconBizConf\"), \" in April of 2013. A\\nsmall conference devoted to like-minded people that either are, or want to be,\\nbootstrapping product businesses. The speaker lineup included personal \\\"gurus\\\"\\nthat I look up to and listen to closely like Brennan Dunn and Patrick McKenzie.\\nSold again.\"), mdx(\"p\", null, \"It was a great conference, and I sketchnoted the entire thing. I wanted to share\\nmy notes with you here, and talk about what I absorbed from these talks.\"), mdx(\"h2\", null, \"Day 1\"), mdx(\"p\", null, mdx(\"span\", {\n    parentName: \"p\",\n    \"className\": \"gatsby-resp-image-wrapper\",\n    \"style\": {\n      \"position\": \"relative\",\n      \"display\": \"block\",\n      \"marginLeft\": \"auto\",\n      \"marginRight\": \"auto\",\n      \"maxWidth\": \"900px\"\n    }\n  }, \"\\n      \", mdx(\"a\", {\n    parentName: \"span\",\n    \"className\": \"gatsby-resp-image-link\",\n    \"href\": \"/static/5f068049501e993d74193a91c2c7fe34/8e1fc/bacon_biz_2013-1.jpg\",\n    \"style\": {\n      \"display\": \"block\"\n    },\n    \"target\": \"_blank\",\n    \"rel\": \"noopener\"\n  }, \"\\n    \", mdx(\"span\", {\n    parentName: \"a\",\n    \"className\": \"gatsby-resp-image-background-image\",\n    \"style\": {\n      \"paddingBottom\": \"72.58687258687259%\",\n      \"position\": \"relative\",\n      \"bottom\": \"0\",\n      \"left\": \"0\",\n      \"backgroundImage\": \"url('data:image/jpeg;base64,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')\",\n      \"backgroundSize\": \"cover\",\n      \"display\": \"block\"\n    }\n  }), \"\\n  \", mdx(\"img\", {\n    parentName: \"a\",\n    \"className\": \"gatsby-resp-image-image\",\n    \"alt\": \"Nathan Barry\",\n    \"title\": \"Nathan Barry\",\n    \"src\": \"/static/5f068049501e993d74193a91c2c7fe34/8e1fc/bacon_biz_2013-1.jpg\",\n    \"srcSet\": [\"/static/5f068049501e993d74193a91c2c7fe34/8356d/bacon_biz_2013-1.jpg 259w\", \"/static/5f068049501e993d74193a91c2c7fe34/bc760/bacon_biz_2013-1.jpg 518w\", \"/static/5f068049501e993d74193a91c2c7fe34/8e1fc/bacon_biz_2013-1.jpg 900w\"],\n    \"sizes\": \"(max-width: 900px) 100vw, 900px\",\n    \"style\": {\n      \"width\": \"100%\",\n      \"height\": \"100%\",\n      \"margin\": \"0\",\n      \"verticalAlign\": \"middle\",\n      \"position\": \"absolute\",\n      \"top\": \"0\",\n      \"left\": \"0\"\n    },\n    \"loading\": \"lazy\",\n    \"decoding\": \"async\"\n  }), \"\\n  \"), \"\\n    \")), mdx(\"p\", null, \"Nathan Barry has had a really good year. He's released several infoproducts\\nincluding \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"https://nathanbarry.com/app-design-handbook/\"\n  }, \"The App Design\\nHandbook\"), \", \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"https://nathanbarry.com/webapps/\"\n  }, \"Designing Web\\nApplications\"), \", and most recently\\n\", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"https://nathanbarry.com/authority/\"\n  }, \"Authority\"), \" which is about... self publishing\\ninfoproducts. Additionally he's launched his first SAAS product with\\n\", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"https://convertkit.com?lmref=ia534A\"\n  }, \"ConvertKit\"), \". This dude is \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"busy\"), \". He's also made\\n\", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"$200k\"), \" in the last 9 months across these products.\"), mdx(\"p\", null, \"Wow.\"), mdx(\"p\", null, mdx(\"span\", {\n    parentName: \"p\",\n    \"className\": \"gatsby-resp-image-wrapper\",\n    \"style\": {\n      \"position\": \"relative\",\n      \"display\": \"block\",\n      \"marginLeft\": \"auto\",\n      \"marginRight\": \"auto\",\n      \"maxWidth\": \"900px\"\n    }\n  }, \"\\n      \", mdx(\"a\", {\n    parentName: \"span\",\n    \"className\": \"gatsby-resp-image-link\",\n    \"href\": \"/static/202e95daa580acf215431d7fc1b0fd82/8e1fc/bacon_biz_2013-2.jpg\",\n    \"style\": {\n      \"display\": \"block\"\n    },\n    \"target\": \"_blank\",\n    \"rel\": \"noopener\"\n  }, \"\\n    \", mdx(\"span\", {\n    parentName: \"a\",\n    \"className\": \"gatsby-resp-image-background-image\",\n    \"style\": {\n      \"paddingBottom\": \"72.2007722007722%\",\n      \"position\": \"relative\",\n      \"bottom\": \"0\",\n      \"left\": \"0\",\n      \"backgroundImage\": \"url('data:image/jpeg;base64,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')\",\n      \"backgroundSize\": \"cover\",\n      \"display\": \"block\"\n    }\n  }), \"\\n  \", mdx(\"img\", {\n    parentName: \"a\",\n    \"className\": \"gatsby-resp-image-image\",\n    \"alt\": \"Nathan Barry\",\n    \"title\": \"Nathan Barry\",\n    \"src\": \"/static/202e95daa580acf215431d7fc1b0fd82/8e1fc/bacon_biz_2013-2.jpg\",\n    \"srcSet\": [\"/static/202e95daa580acf215431d7fc1b0fd82/8356d/bacon_biz_2013-2.jpg 259w\", \"/static/202e95daa580acf215431d7fc1b0fd82/bc760/bacon_biz_2013-2.jpg 518w\", \"/static/202e95daa580acf215431d7fc1b0fd82/8e1fc/bacon_biz_2013-2.jpg 900w\"],\n    \"sizes\": \"(max-width: 900px) 100vw, 900px\",\n    \"style\": {\n      \"width\": \"100%\",\n      \"height\": \"100%\",\n      \"margin\": \"0\",\n      \"verticalAlign\": \"middle\",\n      \"position\": \"absolute\",\n      \"top\": \"0\",\n      \"left\": \"0\"\n    },\n    \"loading\": \"lazy\",\n    \"decoding\": \"async\"\n  }), \"\\n  \"), \"\\n    \")), mdx(\"p\", null, \"My key take-aways from Nathan's talk were:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Teach everything you know. Even if you are learning yourself, teach it.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Tiered offerings are huge revenue boosters.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Patio11 says \", mdx(\"strong\", {\n    parentName: \"li\"\n  }, \"charge more\")), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Be consistent. Write every day as a \", mdx(\"strong\", {\n    parentName: \"li\"\n  }, \"habit\"))), mdx(\"p\", null, \"He's an inspiring guy, and his products are of the highest quality.\"), mdx(\"p\", null, mdx(\"span\", {\n    parentName: \"p\",\n    \"className\": \"gatsby-resp-image-wrapper\",\n    \"style\": {\n      \"position\": \"relative\",\n      \"display\": \"block\",\n      \"marginLeft\": \"auto\",\n      \"marginRight\": \"auto\",\n      \"maxWidth\": \"900px\"\n    }\n  }, \"\\n      \", mdx(\"a\", {\n    parentName: \"span\",\n    \"className\": \"gatsby-resp-image-link\",\n    \"href\": \"/static/8e5310bd9d53bb1234dc3a353e4b71f2/8e1fc/bacon_biz_2013-3.jpg\",\n    \"style\": {\n      \"display\": \"block\"\n    },\n    \"target\": \"_blank\",\n    \"rel\": \"noopener\"\n  }, \"\\n    \", mdx(\"span\", {\n    parentName: \"a\",\n    \"className\": \"gatsby-resp-image-background-image\",\n    \"style\": {\n      \"paddingBottom\": \"74.5173745173745%\",\n      \"position\": \"relative\",\n      \"bottom\": \"0\",\n      \"left\": \"0\",\n      \"backgroundImage\": \"url('data:image/jpeg;base64,/9j/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wgARCAAPABQDASIAAhEBAxEB/8QAGAAAAwEBAAAAAAAAAAAAAAAAAAECBAX/xAAVAQEBAAAAAAAAAAAAAAAAAAAAAf/aAAwDAQACEAMQAAAB1zaOQMl//8QAGxAAAgIDAQAAAAAAAAAAAAAAAQMAAgQSExH/2gAIAQEAAQUCCl+c6TJGrAymvWkySLs//8QAFBEBAAAAAAAAAAAAAAAAAAAAEP/aAAgBAwEBPwE//8QAFBEBAAAAAAAAAAAAAAAAAAAAEP/aAAgBAgEBPwE//8QAGhAAAwADAQAAAAAAAAAAAAAAAAEhAhEyMf/aAAgBAQAGPwLnE4QtLUFT0TVh/8QAGxAAAgMAAwAAAAAAAAAAAAAAAAERMVEhsfH/2gAIAQEAAT8hgW6sKusiCM0ISUWD8rGAw4Sf/9oADAMBAAIAAwAAABA4z//EABYRAQEBAAAAAAAAAAAAAAAAAAEAEf/aAAgBAwEBPxDGBv/EABYRAQEBAAAAAAAAAAAAAAAAAAEAEf/aAAgBAgEBPxDSU2//xAAdEAEBAAICAwEAAAAAAAAAAAABEQAhMUFRccHw/9oACAEBAAE/EEXJLUFZnIeQoHjv5ghxCgBa71hoNDvpnrD1dfx1kwYVE3Xzn//Z')\",\n      \"backgroundSize\": \"cover\",\n      \"display\": \"block\"\n    }\n  }), \"\\n  \", mdx(\"img\", {\n    parentName: \"a\",\n    \"className\": \"gatsby-resp-image-image\",\n    \"alt\": \"Marc-Andre Cournoyer\",\n    \"title\": \"Marc-Andre Cournoyer\",\n    \"src\": \"/static/8e5310bd9d53bb1234dc3a353e4b71f2/8e1fc/bacon_biz_2013-3.jpg\",\n    \"srcSet\": [\"/static/8e5310bd9d53bb1234dc3a353e4b71f2/8356d/bacon_biz_2013-3.jpg 259w\", \"/static/8e5310bd9d53bb1234dc3a353e4b71f2/bc760/bacon_biz_2013-3.jpg 518w\", \"/static/8e5310bd9d53bb1234dc3a353e4b71f2/8e1fc/bacon_biz_2013-3.jpg 900w\"],\n    \"sizes\": \"(max-width: 900px) 100vw, 900px\",\n    \"style\": {\n      \"width\": \"100%\",\n      \"height\": \"100%\",\n      \"margin\": \"0\",\n      \"verticalAlign\": \"middle\",\n      \"position\": \"absolute\",\n      \"top\": \"0\",\n      \"left\": \"0\"\n    },\n    \"loading\": \"lazy\",\n    \"decoding\": \"async\"\n  }), \"\\n  \"), \"\\n    \")), mdx(\"p\", null, \"Next up was Marc-Andre Cournoyer who wrote \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"https://createyourproglang.com/\"\n  }, \"Create Your Own Programming\\nLanguage\"), \". Marc really hammered home the need to\\nactively seek out and \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"kill\"), \" objections your potential customers might have.\\nHe pointed out that \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"social proof\"), \" is absolutely essential when you are trying\\nto sell a product, and that anchoring prices against much higher prices is\\nextremely effective.\"), mdx(\"p\", null, mdx(\"span\", {\n    parentName: \"p\",\n    \"className\": \"gatsby-resp-image-wrapper\",\n    \"style\": {\n      \"position\": \"relative\",\n      \"display\": \"block\",\n      \"marginLeft\": \"auto\",\n      \"marginRight\": \"auto\",\n      \"maxWidth\": \"900px\"\n    }\n  }, \"\\n      \", mdx(\"a\", {\n    parentName: \"span\",\n    \"className\": \"gatsby-resp-image-link\",\n    \"href\": \"/static/00a19b21ea53ac25a93b91de1df6710c/8e1fc/bacon_biz_2013-4.jpg\",\n    \"style\": {\n      \"display\": \"block\"\n    },\n    \"target\": \"_blank\",\n    \"rel\": \"noopener\"\n  }, \"\\n    \", mdx(\"span\", {\n    parentName: \"a\",\n    \"className\": \"gatsby-resp-image-background-image\",\n    \"style\": {\n      \"paddingBottom\": \"74.5173745173745%\",\n      \"position\": \"relative\",\n      \"bottom\": \"0\",\n      \"left\": \"0\",\n      \"backgroundImage\": \"url('data:image/jpeg;base64,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')\",\n      \"backgroundSize\": \"cover\",\n      \"display\": \"block\"\n    }\n  }), \"\\n  \", mdx(\"img\", {\n    parentName: \"a\",\n    \"className\": \"gatsby-resp-image-image\",\n    \"alt\": \"Brennan Dunn\",\n    \"title\": \"Brennan Dunn\",\n    \"src\": \"/static/00a19b21ea53ac25a93b91de1df6710c/8e1fc/bacon_biz_2013-4.jpg\",\n    \"srcSet\": [\"/static/00a19b21ea53ac25a93b91de1df6710c/8356d/bacon_biz_2013-4.jpg 259w\", \"/static/00a19b21ea53ac25a93b91de1df6710c/bc760/bacon_biz_2013-4.jpg 518w\", \"/static/00a19b21ea53ac25a93b91de1df6710c/8e1fc/bacon_biz_2013-4.jpg 900w\"],\n    \"sizes\": \"(max-width: 900px) 100vw, 900px\",\n    \"style\": {\n      \"width\": \"100%\",\n      \"height\": \"100%\",\n      \"margin\": \"0\",\n      \"verticalAlign\": \"middle\",\n      \"position\": \"absolute\",\n      \"top\": \"0\",\n      \"left\": \"0\"\n    },\n    \"loading\": \"lazy\",\n    \"decoding\": \"async\"\n  }), \"\\n  \"), \"\\n    \")), mdx(\"p\", null, \"Brennan Dunn gave a talk on making money via an email newsletter. Email is \\\"old\\nschool\\\", which means it is tried and true platform for reaching your potential\\ncustomers. Education based marketing is highly effective, and we are delivering\\nconstant value to our audiences inbox on a regular basis. By \\\"giving away\\\" our\\nmost valuable content, we are priming the audience for future product offerings.\"), mdx(\"p\", null, \"I can say from first hand experience that this works. I've bought Brennan's\\nbooks, and even took his \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"https://doubleyourfreelancingrate.com/build-a-consultancy\"\n  }, \"Consultancy\\nMasterclass\"), \".\"), mdx(\"p\", null, mdx(\"span\", {\n    parentName: \"p\",\n    \"className\": \"gatsby-resp-image-wrapper\",\n    \"style\": {\n      \"position\": \"relative\",\n      \"display\": \"block\",\n      \"marginLeft\": \"auto\",\n      \"marginRight\": \"auto\",\n      \"maxWidth\": \"900px\"\n    }\n  }, \"\\n      \", mdx(\"a\", {\n    parentName: \"span\",\n    \"className\": \"gatsby-resp-image-link\",\n    \"href\": \"/static/daf7e70b5b1a2855992f480a4eb79d3b/8e1fc/bacon_biz_2013-5.jpg\",\n    \"style\": {\n      \"display\": \"block\"\n    },\n    \"target\": \"_blank\",\n    \"rel\": \"noopener\"\n  }, \"\\n    \", mdx(\"span\", {\n    parentName: \"a\",\n    \"className\": \"gatsby-resp-image-background-image\",\n    \"style\": {\n      \"paddingBottom\": \"72.58687258687259%\",\n      \"position\": \"relative\",\n      \"bottom\": \"0\",\n      \"left\": \"0\",\n      \"backgroundImage\": \"url('data:image/jpeg;base64,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')\",\n      \"backgroundSize\": \"cover\",\n      \"display\": \"block\"\n    }\n  }), \"\\n  \", mdx(\"img\", {\n    parentName: \"a\",\n    \"className\": \"gatsby-resp-image-image\",\n    \"alt\": \"Patrick, Nathan, Marc, and Amy\",\n    \"title\": \"Patrick, Nathan, Marc, and Amy\",\n    \"src\": \"/static/daf7e70b5b1a2855992f480a4eb79d3b/8e1fc/bacon_biz_2013-5.jpg\",\n    \"srcSet\": [\"/static/daf7e70b5b1a2855992f480a4eb79d3b/8356d/bacon_biz_2013-5.jpg 259w\", \"/static/daf7e70b5b1a2855992f480a4eb79d3b/bc760/bacon_biz_2013-5.jpg 518w\", \"/static/daf7e70b5b1a2855992f480a4eb79d3b/8e1fc/bacon_biz_2013-5.jpg 900w\"],\n    \"sizes\": \"(max-width: 900px) 100vw, 900px\",\n    \"style\": {\n      \"width\": \"100%\",\n      \"height\": \"100%\",\n      \"margin\": \"0\",\n      \"verticalAlign\": \"middle\",\n      \"position\": \"absolute\",\n      \"top\": \"0\",\n      \"left\": \"0\"\n    },\n    \"loading\": \"lazy\",\n    \"decoding\": \"async\"\n  }), \"\\n  \"), \"\\n    \")), mdx(\"p\", null, \"This was a panel on infoproducts. Tiers. Email lists. Charging more.\"), mdx(\"p\", null, \"There was a definite theme.\"), mdx(\"p\", null, mdx(\"span\", {\n    parentName: \"p\",\n    \"className\": \"gatsby-resp-image-wrapper\",\n    \"style\": {\n      \"position\": \"relative\",\n      \"display\": \"block\",\n      \"marginLeft\": \"auto\",\n      \"marginRight\": \"auto\",\n      \"maxWidth\": \"900px\"\n    }\n  }, \"\\n      \", mdx(\"a\", {\n    parentName: \"span\",\n    \"className\": \"gatsby-resp-image-link\",\n    \"href\": \"/static/39d1874e933314705b3fb6b8840a9036/8e1fc/bacon_biz_2013-6.jpg\",\n    \"style\": {\n      \"display\": \"block\"\n    },\n    \"target\": \"_blank\",\n    \"rel\": \"noopener\"\n  }, \"\\n    \", mdx(\"span\", {\n    parentName: \"a\",\n    \"className\": \"gatsby-resp-image-background-image\",\n    \"style\": {\n      \"paddingBottom\": \"73.35907335907336%\",\n      \"position\": \"relative\",\n      \"bottom\": \"0\",\n      \"left\": \"0\",\n      \"backgroundImage\": \"url('data:image/jpeg;base64,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')\",\n      \"backgroundSize\": \"cover\",\n      \"display\": \"block\"\n    }\n  }), \"\\n  \", mdx(\"img\", {\n    parentName: \"a\",\n    \"className\": \"gatsby-resp-image-image\",\n    \"alt\": \"Chris & Natalie Nagele\",\n    \"title\": \"Chris & Natalie Nagele\",\n    \"src\": \"/static/39d1874e933314705b3fb6b8840a9036/8e1fc/bacon_biz_2013-6.jpg\",\n    \"srcSet\": [\"/static/39d1874e933314705b3fb6b8840a9036/8356d/bacon_biz_2013-6.jpg 259w\", \"/static/39d1874e933314705b3fb6b8840a9036/bc760/bacon_biz_2013-6.jpg 518w\", \"/static/39d1874e933314705b3fb6b8840a9036/8e1fc/bacon_biz_2013-6.jpg 900w\"],\n    \"sizes\": \"(max-width: 900px) 100vw, 900px\",\n    \"style\": {\n      \"width\": \"100%\",\n      \"height\": \"100%\",\n      \"margin\": \"0\",\n      \"verticalAlign\": \"middle\",\n      \"position\": \"absolute\",\n      \"top\": \"0\",\n      \"left\": \"0\"\n    },\n    \"loading\": \"lazy\",\n    \"decoding\": \"async\"\n  }), \"\\n  \"), \"\\n    \")), mdx(\"p\", null, \"Chris and Natalie from \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"https://wildbit.com/\"\n  }, \"Wildbit Software\"), \" are the creators\\nof Beanstalk. They started out with a 100% remote development team, and have\\nbeen migrating to an onsite structure after 10 years of doing remote.\"), mdx(\"p\", null, \"At first I though, \\\"meh, working at home is awesome\\\", but then they got into how\\nthey structure the office. Essentially it is a home-away-from-home. The office\\nis comfortable. Co-workers are treated like family. They dine together. They\\nhave their families up for happy hour (kids included), and generally have a\\ngreat time. Once a year they have a company retreat, where they rent a property\\nin an exotic location and gather as a group.\"), mdx(\"p\", null, \"I will admit that I was reconsidering my staunch \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"remote only\"), \" world view\\nafter hearing them talk about their setup.\"), mdx(\"p\", null, \"The second half of their talk was about competing with the big boys. It is\\ninteresting to consider that \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"#1 does not have to be the goal\"), \". They are\\nseeing great success delighting their clients in a space with a lot of\\ncompetition. I thought that was cool, and a very good point.\"), mdx(\"p\", null, mdx(\"span\", {\n    parentName: \"p\",\n    \"className\": \"gatsby-resp-image-wrapper\",\n    \"style\": {\n      \"position\": \"relative\",\n      \"display\": \"block\",\n      \"marginLeft\": \"auto\",\n      \"marginRight\": \"auto\",\n      \"maxWidth\": \"900px\"\n    }\n  }, \"\\n      \", mdx(\"a\", {\n    parentName: \"span\",\n    \"className\": \"gatsby-resp-image-link\",\n    \"href\": \"/static/f9ba74e7a503595e933486f19007c0c1/8e1fc/bacon_biz_2013-7.jpg\",\n    \"style\": {\n      \"display\": \"block\"\n    },\n    \"target\": \"_blank\",\n    \"rel\": \"noopener\"\n  }, \"\\n    \", mdx(\"span\", {\n    parentName: \"a\",\n    \"className\": \"gatsby-resp-image-background-image\",\n    \"style\": {\n      \"paddingBottom\": \"72.97297297297297%\",\n      \"position\": \"relative\",\n      \"bottom\": \"0\",\n      \"left\": \"0\",\n      \"backgroundImage\": \"url('data:image/jpeg;base64,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')\",\n      \"backgroundSize\": \"cover\",\n      \"display\": \"block\"\n    }\n  }), \"\\n  \", mdx(\"img\", {\n    parentName: \"a\",\n    \"className\": \"gatsby-resp-image-image\",\n    \"alt\": \"Patrick McKenzie\",\n    \"title\": \"Patrick McKenzie\",\n    \"src\": \"/static/f9ba74e7a503595e933486f19007c0c1/8e1fc/bacon_biz_2013-7.jpg\",\n    \"srcSet\": [\"/static/f9ba74e7a503595e933486f19007c0c1/8356d/bacon_biz_2013-7.jpg 259w\", \"/static/f9ba74e7a503595e933486f19007c0c1/bc760/bacon_biz_2013-7.jpg 518w\", \"/static/f9ba74e7a503595e933486f19007c0c1/8e1fc/bacon_biz_2013-7.jpg 900w\"],\n    \"sizes\": \"(max-width: 900px) 100vw, 900px\",\n    \"style\": {\n      \"width\": \"100%\",\n      \"height\": \"100%\",\n      \"margin\": \"0\",\n      \"verticalAlign\": \"middle\",\n      \"position\": \"absolute\",\n      \"top\": \"0\",\n      \"left\": \"0\"\n    },\n    \"loading\": \"lazy\",\n    \"decoding\": \"async\"\n  }), \"\\n  \"), \"\\n    \")), mdx(\"p\", null, \"If there was any of these talks that had the potential to exponentially pay for\\nthe cost of admission, it was Patrick's. Known in some circles as Patio11,\\nPatrick built a successful business around \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"selling printable bingo cards to\\nteachers\"), \". WTFLOL? In the process he got \", mdx(\"em\", {\n    parentName: \"p\"\n  }, \"really good\"), \" at SEO and online\\nmarketing.\"), mdx(\"p\", null, \"And \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"charging more\"), \".\"), mdx(\"p\", null, mdx(\"span\", {\n    parentName: \"p\",\n    \"className\": \"gatsby-resp-image-wrapper\",\n    \"style\": {\n      \"position\": \"relative\",\n      \"display\": \"block\",\n      \"marginLeft\": \"auto\",\n      \"marginRight\": \"auto\",\n      \"maxWidth\": \"900px\"\n    }\n  }, \"\\n      \", mdx(\"a\", {\n    parentName: \"span\",\n    \"className\": \"gatsby-resp-image-link\",\n    \"href\": \"/static/b5afa88ed965e24543daeaf5988ba303/8e1fc/bacon_biz_2013-8.jpg\",\n    \"style\": {\n      \"display\": \"block\"\n    },\n    \"target\": \"_blank\",\n    \"rel\": \"noopener\"\n  }, \"\\n    \", mdx(\"span\", {\n    parentName: \"a\",\n    \"className\": \"gatsby-resp-image-background-image\",\n    \"style\": {\n      \"paddingBottom\": \"71.42857142857143%\",\n      \"position\": \"relative\",\n      \"bottom\": \"0\",\n      \"left\": \"0\",\n      \"backgroundImage\": \"url('data:image/jpeg;base64,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')\",\n      \"backgroundSize\": \"cover\",\n      \"display\": \"block\"\n    }\n  }), \"\\n  \", mdx(\"img\", {\n    parentName: \"a\",\n    \"className\": \"gatsby-resp-image-image\",\n    \"alt\": \"Patrick McKenzie\",\n    \"title\": \"Patrick McKenzie\",\n    \"src\": \"/static/b5afa88ed965e24543daeaf5988ba303/8e1fc/bacon_biz_2013-8.jpg\",\n    \"srcSet\": [\"/static/b5afa88ed965e24543daeaf5988ba303/8356d/bacon_biz_2013-8.jpg 259w\", \"/static/b5afa88ed965e24543daeaf5988ba303/bc760/bacon_biz_2013-8.jpg 518w\", \"/static/b5afa88ed965e24543daeaf5988ba303/8e1fc/bacon_biz_2013-8.jpg 900w\"],\n    \"sizes\": \"(max-width: 900px) 100vw, 900px\",\n    \"style\": {\n      \"width\": \"100%\",\n      \"height\": \"100%\",\n      \"margin\": \"0\",\n      \"verticalAlign\": \"middle\",\n      \"position\": \"absolute\",\n      \"top\": \"0\",\n      \"left\": \"0\"\n    },\n    \"loading\": \"lazy\",\n    \"decoding\": \"async\"\n  }), \"\\n  \"), \"\\n    \")), mdx(\"p\", null, \"He gave really good advice on the \\\"funnel\\\" and converting visits into sales. He\\nreiterated the early advice from Marc about \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"stomping the shit out of\\nobjections\"), \" that potential customers might have.\"), mdx(\"p\", null, \"I'm excited to put his advice into practice.\"), mdx(\"h2\", null, \"Day 2 (Lightening Talks)\"), mdx(\"p\", null, mdx(\"span\", {\n    parentName: \"p\",\n    \"className\": \"gatsby-resp-image-wrapper\",\n    \"style\": {\n      \"position\": \"relative\",\n      \"display\": \"block\",\n      \"marginLeft\": \"auto\",\n      \"marginRight\": \"auto\",\n      \"maxWidth\": \"900px\"\n    }\n  }, \"\\n      \", mdx(\"a\", {\n    parentName: \"span\",\n    \"className\": \"gatsby-resp-image-link\",\n    \"href\": \"/static/5cc20249e8e4b2ae9fb08a3a14191b16/8e1fc/bacon_biz_2013-9.jpg\",\n    \"style\": {\n      \"display\": \"block\"\n    },\n    \"target\": \"_blank\",\n    \"rel\": \"noopener\"\n  }, \"\\n    \", mdx(\"span\", {\n    parentName: \"a\",\n    \"className\": \"gatsby-resp-image-background-image\",\n    \"style\": {\n      \"paddingBottom\": \"71.42857142857143%\",\n      \"position\": \"relative\",\n      \"bottom\": \"0\",\n      \"left\": \"0\",\n      \"backgroundImage\": \"url('data:image/jpeg;base64,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')\",\n      \"backgroundSize\": \"cover\",\n      \"display\": \"block\"\n    }\n  }), \"\\n  \", mdx(\"img\", {\n    parentName: \"a\",\n    \"className\": \"gatsby-resp-image-image\",\n    \"alt\": \"Anthony Eden and Lindsay Nixon\",\n    \"title\": \"Anthony Eden and Lindsay Nixon\",\n    \"src\": \"/static/5cc20249e8e4b2ae9fb08a3a14191b16/8e1fc/bacon_biz_2013-9.jpg\",\n    \"srcSet\": [\"/static/5cc20249e8e4b2ae9fb08a3a14191b16/8356d/bacon_biz_2013-9.jpg 259w\", \"/static/5cc20249e8e4b2ae9fb08a3a14191b16/bc760/bacon_biz_2013-9.jpg 518w\", \"/static/5cc20249e8e4b2ae9fb08a3a14191b16/8e1fc/bacon_biz_2013-9.jpg 900w\"],\n    \"sizes\": \"(max-width: 900px) 100vw, 900px\",\n    \"style\": {\n      \"width\": \"100%\",\n      \"height\": \"100%\",\n      \"margin\": \"0\",\n      \"verticalAlign\": \"middle\",\n      \"position\": \"absolute\",\n      \"top\": \"0\",\n      \"left\": \"0\"\n    },\n    \"loading\": \"lazy\",\n    \"decoding\": \"async\"\n  }), \"\\n  \"), \"\\n    \")), mdx(\"p\", null, \"Anthony Eden founded DNSimple while working another job. He attacked a simple\\nproblem and delivered a simple solution and has since seen success and growth.\\nHe now works on DNSimple fulltime.\"), mdx(\"p\", null, \"Lindsay Nixon got sick of lawyering and leveraged the success of traditionally\\npublished cookbooks into subscription vegan meal-plans that are generating tidy\\nprofits. Recurring tidy profits.\"), mdx(\"p\", null, mdx(\"span\", {\n    parentName: \"p\",\n    \"className\": \"gatsby-resp-image-wrapper\",\n    \"style\": {\n      \"position\": \"relative\",\n      \"display\": \"block\",\n      \"marginLeft\": \"auto\",\n      \"marginRight\": \"auto\",\n      \"maxWidth\": \"900px\"\n    }\n  }, \"\\n      \", mdx(\"a\", {\n    parentName: \"span\",\n    \"className\": \"gatsby-resp-image-link\",\n    \"href\": \"/static/93c293bcd88828de92d79fe6941c4260/8e1fc/bacon_biz_2013-10.jpg\",\n    \"style\": {\n      \"display\": \"block\"\n    },\n    \"target\": \"_blank\",\n    \"rel\": \"noopener\"\n  }, \"\\n    \", mdx(\"span\", {\n    parentName: \"a\",\n    \"className\": \"gatsby-resp-image-background-image\",\n    \"style\": {\n      \"paddingBottom\": \"71.42857142857143%\",\n      \"position\": \"relative\",\n      \"bottom\": \"0\",\n      \"left\": \"0\",\n      \"backgroundImage\": \"url('data:image/jpeg;base64,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')\",\n      \"backgroundSize\": \"cover\",\n      \"display\": \"block\"\n    }\n  }), \"\\n  \", mdx(\"img\", {\n    parentName: \"a\",\n    \"className\": \"gatsby-resp-image-image\",\n    \"alt\": \"Ben Curtis, Ian Landsman, and Thomas Fuchs\",\n    \"title\": \"Ben Curtis, Ian Landsman, and Thomas Fuchs\",\n    \"src\": \"/static/93c293bcd88828de92d79fe6941c4260/8e1fc/bacon_biz_2013-10.jpg\",\n    \"srcSet\": [\"/static/93c293bcd88828de92d79fe6941c4260/8356d/bacon_biz_2013-10.jpg 259w\", \"/static/93c293bcd88828de92d79fe6941c4260/bc760/bacon_biz_2013-10.jpg 518w\", \"/static/93c293bcd88828de92d79fe6941c4260/8e1fc/bacon_biz_2013-10.jpg 900w\"],\n    \"sizes\": \"(max-width: 900px) 100vw, 900px\",\n    \"style\": {\n      \"width\": \"100%\",\n      \"height\": \"100%\",\n      \"margin\": \"0\",\n      \"verticalAlign\": \"middle\",\n      \"position\": \"absolute\",\n      \"top\": \"0\",\n      \"left\": \"0\"\n    },\n    \"loading\": \"lazy\",\n    \"decoding\": \"async\"\n  }), \"\\n  \"), \"\\n    \")), mdx(\"p\", null, \"Ben Curtis of Honeybadger strives to make his customers \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"awesome\"), \". Honesty,\\nresponsiveness, and transparency with your customers will help to ensure that\\nthey continue to be your customers.\"), mdx(\"p\", null, \"Ian Landsman of Snappy leveraged a design firm with popularity on Dribble to get\\n\\\"2 for 1\\\" on his design work. They encouraged the firm to post \\\"everything\\\" on\\nDribbble, which funneled potential clients to their website and resulted in 5000\\npre-launch subscribers to their mailing list.\"), mdx(\"p\", null, \"Thomas Fuchs gave an interesting rundown of tracking metrics like money, churn\\nrate, and lifetime customer value. He pointed out how shitty raw data can be,\\nand gave some tips on converting that raw data into something usable.\"), mdx(\"p\", null, mdx(\"span\", {\n    parentName: \"p\",\n    \"className\": \"gatsby-resp-image-wrapper\",\n    \"style\": {\n      \"position\": \"relative\",\n      \"display\": \"block\",\n      \"marginLeft\": \"auto\",\n      \"marginRight\": \"auto\",\n      \"maxWidth\": \"900px\"\n    }\n  }, \"\\n      \", mdx(\"a\", {\n    parentName: \"span\",\n    \"className\": \"gatsby-resp-image-link\",\n    \"href\": \"/static/b9e6125a64ff7d7cb8a03107ad747862/8e1fc/bacon_biz_2013-11.jpg\",\n    \"style\": {\n      \"display\": \"block\"\n    },\n    \"target\": \"_blank\",\n    \"rel\": \"noopener\"\n  }, \"\\n    \", mdx(\"span\", {\n    parentName: \"a\",\n    \"className\": \"gatsby-resp-image-background-image\",\n    \"style\": {\n      \"paddingBottom\": \"69.88416988416989%\",\n      \"position\": \"relative\",\n      \"bottom\": \"0\",\n      \"left\": \"0\",\n      \"backgroundImage\": \"url('data:image/jpeg;base64,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')\",\n      \"backgroundSize\": \"cover\",\n      \"display\": \"block\"\n    }\n  }), \"\\n  \", mdx(\"img\", {\n    parentName: \"a\",\n    \"className\": \"gatsby-resp-image-image\",\n    \"alt\": \"Matt Brindley & Ryan Delk\",\n    \"title\": \"Matt Brindley & Ryan Delk\",\n    \"src\": \"/static/b9e6125a64ff7d7cb8a03107ad747862/8e1fc/bacon_biz_2013-11.jpg\",\n    \"srcSet\": [\"/static/b9e6125a64ff7d7cb8a03107ad747862/8356d/bacon_biz_2013-11.jpg 259w\", \"/static/b9e6125a64ff7d7cb8a03107ad747862/bc760/bacon_biz_2013-11.jpg 518w\", \"/static/b9e6125a64ff7d7cb8a03107ad747862/8e1fc/bacon_biz_2013-11.jpg 900w\"],\n    \"sizes\": \"(max-width: 900px) 100vw, 900px\",\n    \"style\": {\n      \"width\": \"100%\",\n      \"height\": \"100%\",\n      \"margin\": \"0\",\n      \"verticalAlign\": \"middle\",\n      \"position\": \"absolute\",\n      \"top\": \"0\",\n      \"left\": \"0\"\n    },\n    \"loading\": \"lazy\",\n    \"decoding\": \"async\"\n  }), \"\\n  \"), \"\\n    \")), mdx(\"p\", null, \"Matt Brindley of Litmus told us how they eliminated tension between development\\nand support by implementing \\\"support Fridays\\\". The result is less confusion and\\nhappier customers.\"), mdx(\"p\", null, \"Ryan Delk from Gumroad broke down some very interesting metrics in regards to\\nlaunches across various mediums. The short story? Email converts to $$.\"), mdx(\"p\", null, mdx(\"span\", {\n    parentName: \"p\",\n    \"className\": \"gatsby-resp-image-wrapper\",\n    \"style\": {\n      \"position\": \"relative\",\n      \"display\": \"block\",\n      \"marginLeft\": \"auto\",\n      \"marginRight\": \"auto\",\n      \"maxWidth\": \"900px\"\n    }\n  }, \"\\n      \", mdx(\"a\", {\n    parentName: \"span\",\n    \"className\": \"gatsby-resp-image-link\",\n    \"href\": \"/static/eb8c147be42843257a49f5fc02762151/8e1fc/bacon_biz_2013-12.jpg\",\n    \"style\": {\n      \"display\": \"block\"\n    },\n    \"target\": \"_blank\",\n    \"rel\": \"noopener\"\n  }, \"\\n    \", mdx(\"span\", {\n    parentName: \"a\",\n    \"className\": \"gatsby-resp-image-background-image\",\n    \"style\": {\n      \"paddingBottom\": \"72.97297297297297%\",\n      \"position\": \"relative\",\n      \"bottom\": \"0\",\n      \"left\": \"0\",\n      \"backgroundImage\": \"url('data:image/jpeg;base64,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')\",\n      \"backgroundSize\": \"cover\",\n      \"display\": \"block\"\n    }\n  }), \"\\n  \", mdx(\"img\", {\n    parentName: \"a\",\n    \"className\": \"gatsby-resp-image-image\",\n    \"alt\": \"Chris Savage & Mike Brown\",\n    \"title\": \"Chris Savage & Mike Brown\",\n    \"src\": \"/static/eb8c147be42843257a49f5fc02762151/8e1fc/bacon_biz_2013-12.jpg\",\n    \"srcSet\": [\"/static/eb8c147be42843257a49f5fc02762151/8356d/bacon_biz_2013-12.jpg 259w\", \"/static/eb8c147be42843257a49f5fc02762151/bc760/bacon_biz_2013-12.jpg 518w\", \"/static/eb8c147be42843257a49f5fc02762151/8e1fc/bacon_biz_2013-12.jpg 900w\"],\n    \"sizes\": \"(max-width: 900px) 100vw, 900px\",\n    \"style\": {\n      \"width\": \"100%\",\n      \"height\": \"100%\",\n      \"margin\": \"0\",\n      \"verticalAlign\": \"middle\",\n      \"position\": \"absolute\",\n      \"top\": \"0\",\n      \"left\": \"0\"\n    },\n    \"loading\": \"lazy\",\n    \"decoding\": \"async\"\n  }), \"\\n  \"), \"\\n    \")), mdx(\"p\", null, \"Chris Savage from Wistia gave a convincing talk about using video in meaningful\\nways. It made me seriously consider how video can play into a solid marketing\\nplan, and he had tips about how to deliver quality content that customers will\\nrespond to.\"), mdx(\"p\", null, \"Mike Brown puts on a conference called Webstock in New Zealand. They don't\\nmarket the conference, but it sells out and they get world class speakers. If\\nyou ever wanted a deductible way of hitting New Zealand, you should consider\\nWebstock. I know I am.\"), mdx(\"p\", null, mdx(\"span\", {\n    parentName: \"p\",\n    \"className\": \"gatsby-resp-image-wrapper\",\n    \"style\": {\n      \"position\": \"relative\",\n      \"display\": \"block\",\n      \"marginLeft\": \"auto\",\n      \"marginRight\": \"auto\",\n      \"maxWidth\": \"900px\"\n    }\n  }, \"\\n      \", mdx(\"a\", {\n    parentName: \"span\",\n    \"className\": \"gatsby-resp-image-link\",\n    \"href\": \"/static/c8d3e032d0871354567a524e368f5847/8e1fc/bacon_biz_2013-13.jpg\",\n    \"style\": {\n      \"display\": \"block\"\n    },\n    \"target\": \"_blank\",\n    \"rel\": \"noopener\"\n  }, \"\\n    \", mdx(\"span\", {\n    parentName: \"a\",\n    \"className\": \"gatsby-resp-image-background-image\",\n    \"style\": {\n      \"paddingBottom\": \"74.13127413127414%\",\n      \"position\": \"relative\",\n      \"bottom\": \"0\",\n      \"left\": \"0\",\n      \"backgroundImage\": \"url('data:image/jpeg;base64,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')\",\n      \"backgroundSize\": \"cover\",\n      \"display\": \"block\"\n    }\n  }), \"\\n  \", mdx(\"img\", {\n    parentName: \"a\",\n    \"className\": \"gatsby-resp-image-image\",\n    \"alt\": \"Nick, Garrett, Dave, and Scott\",\n    \"title\": \"Nick, Garrett, Dave, and Scott\",\n    \"src\": \"/static/c8d3e032d0871354567a524e368f5847/8e1fc/bacon_biz_2013-13.jpg\",\n    \"srcSet\": [\"/static/c8d3e032d0871354567a524e368f5847/8356d/bacon_biz_2013-13.jpg 259w\", \"/static/c8d3e032d0871354567a524e368f5847/bc760/bacon_biz_2013-13.jpg 518w\", \"/static/c8d3e032d0871354567a524e368f5847/8e1fc/bacon_biz_2013-13.jpg 900w\"],\n    \"sizes\": \"(max-width: 900px) 100vw, 900px\",\n    \"style\": {\n      \"width\": \"100%\",\n      \"height\": \"100%\",\n      \"margin\": \"0\",\n      \"verticalAlign\": \"middle\",\n      \"position\": \"absolute\",\n      \"top\": \"0\",\n      \"left\": \"0\"\n    },\n    \"loading\": \"lazy\",\n    \"decoding\": \"async\"\n  }), \"\\n  \"), \"\\n    \")), mdx(\"p\", null, \"Nick Disabato got into Kickstarter early with his publishing of Cadence & Slang,\\na wonderful volume on User Experience and interaction design. He presented it as\\nhow he did \\\"all the wrong things\\\", but as a backer of the project, and a happy\\ncustomer, I'd say he did a lot of right things. I'm looking forward to his next\\nedition of the book.\"), mdx(\"p\", null, \"Garrett Dimon is the founder of Sifter. His talk on \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"fear\"), \" resonated with me.\\nIt is so easy to get completely locked up with fear. I know this personally.\\nBuild something. \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Just fucking ship it\"), \".\"), mdx(\"p\", null, \"Dave Martorana is a founder at Flyclops. They make an iOS game called\\n\", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Domino!\"), \" that has seen some success. He said that diversification would\\nreally help their business. A single app in a single app store is scary.\"), mdx(\"p\", null, \"Scott Watermasysk from Kickoff Labs was the last speaker of the day. He\\nreiterated the \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"charge more\"), \" mantra as well as pointing out that free services\\naren't really competitors. Free is a crutch!\"), mdx(\"h2\", null, \"Conclusion\"), mdx(\"p\", null, \"This was an awesome experience. The conference had a lot of extended breaks for\\nmingling and getting to know people. The speakers were \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"all\"), \" awesome and open,\\nas well as highly available. The knowledge that got dropped was outrageously\\nhigh quality, and I will keep going back as long as they hold it.\"), mdx(\"p\", null, \"It was also my first time in Philly. Great town!\"), mdx(\"p\", null, \"In the spirit of BaconBiz I've decided to \", mdx(\"a\", {\n    href: \"https://gum.co/baconbiz2013sketchnotes\"\n  }, \"high resolution DRM free PDFs of\\nmy notes\"), \". Before you ask, I do realize that the entire set is posted above,\\nbut if you'd like your own copy for archive and would like to encourage future\\nnote taking, please take advantage and buy the PDF :>\"), mdx(\"p\", null, \"{% render_partial _partials/consultancy_class.markdown %}\"), mdx(\"p\", null, \"You might also enjoy: \", mdx(\"a\", {\n    href: \"https://joelhooks.com/blog/2013/06/07/what-i-learned-from-brennan-dunns-consultancy-masterclass-w-slash-sketchnotes/\"\n  }, mdx(\"strong\", null, \"What I Learned From Brennan Dunn's Consultancy Masterclass\"))));\n}\n;\nMDXContent.isMDXComponent = true;","frontmatter":{"title":"My Sketchnotes and Thoughts from BaconBizConf 2013","date":"June 06, 2013","banner":null,"slug":null,"keywords":null}}},"pageContext":{"id":"10eb0f2a-5127-5802-bc8e-a4796934db0b","prev":{"id":"b9c1a6c9-9877-5da9-884d-ee343b704d0b","parent":{"name":"2013-06-07-what-i-learned-from-brennan-dunns-consultancy-masterclass-w-slash-sketchnotes","sourceInstanceName":"legacy"},"excerpt":"Consulting is something that I truly love. Helping businesses succeed, helping\nemployees to stop focusing on mundane repeatable tasks, helping enterprises\ndrive large scale commerce... these are truly activities that I enjoy. Getting\ninto the mix…","fields":{"title":"What I Learned From Brennan Dunn's Consultancy Masterclass","slug":"blog/2013/06/07/what-i-learned-from-brennan-dunns-consultancy-masterclass-w-slash-sketchnotes","date":"2013-06-07T00:00:00.000Z"}},"next":{"id":"64f13be9-1b51-56ea-aa1d-b6cea80074af","parent":{"name":"2013-05-22-lessons-learned-kicking-off-an-angularjs-project","sourceInstanceName":"legacy"},"excerpt":"After a year of working with a large AngularJS project, I thought I'd share a\nfew of the lessons that I learned in the process. Firstly, I love AngularJS. It\nsuits my needs exceedingly well, and I expect it will be my goto for the\nforseeable future…","fields":{"title":"Lessons Learned: A Year with a Large AngularJS Project","slug":"blog/2013/05/22/lessons-learned-kicking-off-an-angularjs-project","date":"2013-05-22T00:00:00.000Z"}}}},
    "staticQueryHashes": ["1045846374"]}