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    "result": {"data":{"site":{"siteMetadata":{"title":"your friend Joel's digital garden","description":"Articles and notes from a collaborator at egghead.io. Musings on software, business, and life from a skilled virtual assistant.","author":{"name":"Joel Hooks"},"keywords":["Video Blogger"]}},"mdx":{"excerpt":"My experience is that people tend to take things literally, want to do too much, and think in binary terms by default. I'm a big fan of  evergreen newsletter sequences  that line up a series of emails that get sent to your email list once a…","fields":{"github":"https://github.com/joelhooks/joelhooks-com/tree/master/content/blog/2020-01-24--your-evergreen-newsletter-sequence-is-a-bonsai-tree~~CHyfZdPrR/index.mdx"},"body":"var _excluded = [\"components\"];\n\nfunction _extends() { _extends = Object.assign || function (target) { for (var i = 1; i < arguments.length; i++) { var source = arguments[i]; for (var key in source) { if (Object.prototype.hasOwnProperty.call(source, key)) { target[key] = source[key]; } } } return target; }; return _extends.apply(this, arguments); }\n\nfunction _objectWithoutProperties(source, excluded) { if (source == null) return {}; var target = _objectWithoutPropertiesLoose(source, excluded); var key, i; if (Object.getOwnPropertySymbols) { var sourceSymbolKeys = Object.getOwnPropertySymbols(source); for (i = 0; i < sourceSymbolKeys.length; i++) { key = sourceSymbolKeys[i]; if (excluded.indexOf(key) >= 0) continue; if (!Object.prototype.propertyIsEnumerable.call(source, key)) continue; target[key] = source[key]; } } return target; }\n\nfunction _objectWithoutPropertiesLoose(source, excluded) { if (source == null) return {}; var target = {}; var sourceKeys = Object.keys(source); var key, i; for (i = 0; i < sourceKeys.length; i++) { key = sourceKeys[i]; if (excluded.indexOf(key) >= 0) continue; target[key] = source[key]; } return target; }\n\n/* @jsxRuntime classic */\n\n/* @jsx mdx */\nvar _frontmatter = {\n  \"id\": \"CHyfZdPrR\",\n  \"slug\": \"evergreen-newsletter-bonsai\",\n  \"date\": \"2020-01-24T00:00:00.000Z\",\n  \"title\": \"Your Evergreen Newsletter Sequence is a Bonsai Tree\",\n  \"published\": false\n};\nvar layoutProps = {\n  _frontmatter: _frontmatter\n};\nvar MDXLayout = \"wrapper\";\nreturn function MDXContent(_ref) {\n  var components = _ref.components,\n      props = _objectWithoutProperties(_ref, _excluded);\n\n  return mdx(MDXLayout, _extends({}, layoutProps, props, {\n    components: components,\n    mdxType: \"MDXLayout\"\n  }), mdx(\"p\", null, \"My experience is that people tend to take things literally, want to do too much, and think in binary terms by default.\"), mdx(\"p\", null, \"I'm a big fan of \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"/shadow-newsletter-for-evergreen-emails-in-convertkit\"\n  }, \"evergreen newsletter sequences\"), \" that line up a series of emails that get sent to your email list once a week when they subscribe to your newsletter.\"), mdx(\"p\", null, \"The mechanics are simple enough. It's usually fairly simple to get started if you've written articles or sent broadcast emails.\"), mdx(\"p\", null, \"Once approach I love is gathering a catalog of existing work and consolidating it into a workspace like Paper or Notion. It can be helpful to categorize the writing based on subject matter or themes so that you can clump together related topics.\"), mdx(\"p\", null, \"After the work is gathered, you can \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"remix it\"), \" into something that is more \\\"evergreen\\\" by removing temporal language (language related to time) and present the topic in a stand alone fashion.\"), mdx(\"p\", null, \"Unless you primarily write about current events or trends, this is usually possible!\"), mdx(\"p\", null, \"One mistaken line of thought that I've seen regularly is that people won't want to receive what's already been published to your blog or newsletter. There's really only one word for this:\"), mdx(\"p\", null, \"Bullshit.\"), mdx(\"p\", null, \"Guess what? Nobody is sifting through your back catalog waiting to pounce if you recycle some work. If anybody was doing this, they aren't likely to care if you recycle the work anyway because if they are going that deep they are in some sort of \\\"super fan\\\" category to begin with.\"), mdx(\"p\", null, \"You don't need to take elaborate measures to ensure that nobody is seeing repeats. It doesn't matter that much \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"and the people that get to see your work for the first time are the ones that benefit here\"), \" so let's focus on them and not the one or two assholes you'll meet along the way that complain about your publishing process.\"), mdx(\"p\", null, \"It's also worth noting that your evergreen sequence doesn't need to contain every email or post you've ever written. Pick out some good ones. Narrow it down to your favorite writing that will be relevant to your community audience.\"), mdx(\"p\", null, \"An evergreen newsletter sequence is doing your community a service and sharing your research and knowledge more broadly.\"), mdx(\"p\", null, \"Don't have a newsletter? I highly recommend \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"https://convertkit.com?lmref=ia534A\"\n  }, \"ConvertKit\"), \"!\"));\n}\n;\nMDXContent.isMDXComponent = true;","frontmatter":{"title":"Your Evergreen Newsletter Sequence is a Bonsai Tree","date":"January 24, 2020","banner":null,"slug":"evergreen-newsletter-bonsai","keywords":null}}},"pageContext":{"id":"4d17d7cb-f79b-5e23-afe3-aac362e42c48","prev":{"id":"8d41a368-5ca7-52e7-8f72-7d8472d847f1","parent":{"name":"index","sourceInstanceName":"blog"},"excerpt":"Once you get your  dSLR setup as your webcam , you're likely going to want to start tweaking your environment to get the light dialed in so you look your best. The camera makes a huge difference, but with a few tweaks you can dial it in and really…","fields":{"title":"Improve the Lighting for Your Webcam Videos","slug":"improve-the-lighting-for-your-webcam-videos","date":"2020-01-28T00:00:00.000Z"}},"next":{"id":"306b9724-4249-5ecf-967a-e4f8d07cfc77","parent":{"name":"index","sourceInstanceName":"blog"},"excerpt":"Below is a chart that represents 10 years of concentrated effort. I started using Github in 2009, which was also the year that I landed my first full-time coding gig.  robotlegs  was the project I worked on and contributed to heavily for a full year…","fields":{"title":"a decade of code (2009-2019)","slug":"a-decade-of-code","date":"2020-01-04T00:00:00.000Z"}}}},
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